However, Warne was delighted with the commercial potential of the endpapers because new characters hinting at future titles could be worked into the design at any time. The familiar illustrated endpapers of Potter characters in a chain bordering the edges of the page were introduced in both books against Potter's better judgement. Both were published in deluxe editions bound in a flowered chintz of scattered pansies the author selected. Squirrel Nutkin was published in August 1903 and Tailor in October 1903. She marketed the book among family and friends and sent a copy to her publisher who made numerous cuts in both text and illustrations for the trade edition, chiefly among the tale's many nursery rhymes. Potter later borrowed Freda Moore's gift copy, revised the work, and privately printed the tale in December 1902. She visited the costume department at the South Kensington Museum to refine her illustrations of 18th century dress. In Chelsea, Potter was allowed to sketch the interior of a tailor's shop to whose proprietor she would later send a copy. The son of Hutton's coachman posed as a model for the tailor. Potter sketched the Gloucester street where the tailor's shop stood as well as cottage interiors, crockery, and furniture. Although Prichard was a contemporary of Potter's (he was about eleven years her junior and in his twenties when the incident took place), Potter's tailor is shown as "a little old man in spectacles, with a pinched face, old crooked fingers," and the action of The Tailor of Gloucester takes place in the 18th century. His assistants had finished the coat in the night, but Prichard encouraged a fiction that fairies had done the work and the incident became a local legend. He returned to his shop on a Monday morning to find the suit completed except for one buttonhole. The tale was based on a real world incident involving John Prichard (1877–1934), a Gloucester tailor commissioned to make a suit for the new mayor. Potter visited a museum to refine her illustrations of eighteenth century dress. The tale was finished by Christmas 1901, and given as a Christmas present to ten-year-old Freda Moore, the daughter of her former governess. In the summer of 1901, Potter was working on The Tale of Squirrel Nutkin, but took time to develop a tale about a poor tailor she heard in the Gloucestershire home of her cousin Caroline Hutton probably in 1897. For years, Potter declared that of all her books it was her personal favourite. The story is about a tailor whose work on a waistcoat is finished by the grateful mice he rescues from his cat and was based on a real world incident involving a tailor and his assistants.
The Tailor of Gloucester is a Christmas children's book written and illustrated by Beatrix Potter, privately printed by the author in 1902, and published in a trade edition by Frederick Warne & Co.
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